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WHAT WE BELIEVE IN

ROOTED IN TRADITION, AT HOME IN THE FUTURE

As pristine and pure as the landscape of the Alpine foothills, so natural and pure are our products as well.

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MILESTONES

MORE THAN 130 YEARS YOUNG

For five generations, we have been working on getting better and better. Each generation sets their own milestones which time and time again have proven decisive in shaping the market. Being able to continue this tradition calls for endurance and a pioneering spirit as well as for a firm orientation in terms of the market and the people. The resulting solutions take the form of products which often prove characteristic for a whole generation. Whether it’s “Der Große Bauer” or currently the new product line under the brand of “GrünKraft Pur Pflanzlich”: each generation of the Bauer family leaves their very special, very personal mark upon the company. So if there’s one thing that epitomizes tradition for Bauer, it’s the future. In the future as well.

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TOGETHER

LIKE A FAMILY

Even though we are one of the biggest fruit yoghurt manufacturers in Germany, we at Bauer are one big family. All the more important for us to make the time we spend together as productive and as pleasant as possible. Important developments regarding new products, sustainability, and the strategic roadmap are decided on-site, not by some distant headquarters. Each opinion is being heard, everyone can contribute. Like it should be in a well-functioning family.

PURISM

IT DOENS’T TAKE MUCH

BUT IT HAS TO BE GOOD

What is important is what’s inside. And even more important, what is not.

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For us at Bauer, living in harmony with nature means first of all the long-standing partnership and close relationships with our farmers from the Lake Chiemsee region. Only thanks to them has it been possible for us to continue our route, setting milestone after milestone along the way. “Der Große Bauer” is one of these.

In addition, it is our goal to save even more plastic for a unique natural environment. After all, in the long run, healthy nutrition can only come about as part of an intact ecosystem as the pillar of a good and happy life. This starts with responsibility and our inner attitude: good taste with a good conscience. Everything as pure as possible – in other words: Clean Label.

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without hydrogenated fats

without preservatives

without flavouring substances

without flavour enhancers

without added sugar

without genetic engineering

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OUR ALPINE FOOTHILLS

HOME IS A FEELING

Home is not only a zip code, home is a very special way of living and loving. For us who live in the Alpine foothills, this means above all being close to nature, and to live in a true, honest, natural manner.

Our claim: Each or our products is to bear exactly this signature. And taste the same way. Buying a Bauer product also means buying a piece of the Alpine foothills and a piece of our home. This also comprises offering our products as natural, unaltered, and “true” as ever possible. This is a task we have been working for and continue to do so, now in our 5th generation. In concrete terms, this means sustainable and careful action along the entire production cycle. Starting on the field and on the pastures via the production proper and transporting the products all the way to the retail shelf.

This is something we not only owe to our name, but in particular to ourselves and our nature.

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